A logo is...

a recognizable and distinctive design, a stylized name, a unique symbol, or other medium for identifying an organization. It is fixed, included, or printed on all advertising, buildings, communications, literature, products, stationery, and vehicles. Not to be confused with a BRAND, which identifies a product or family of products.

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Copyright 2019 Carl J. Dwyer BA, Design Managment - Demontfort University/ Psychology University of Leicester.